PerchwellWeichert REALTORS®

Leslie, meet Perchwell.

Perchwell was founded to be a solution to brokerage specific pains. In 2018, before any MLS ever signed with us, we launched in New York City working directly alongside brokers, listing coordinators, and agents who had no MLS to rely on. That's where our product was born and that brokerage-first DNA is what we're bringing to Weichert.

Matt Stouffer, Head of Partnerships

Product

Where agent work happens.

What you get

Built for agents. Built for the company.

For your agents

  • Enter Once, Done: No re-entry across multiple MLSs. One input in Perchwell handles everything.

  • Native Mobile Apps: Add and edit listings from the field, with AI-assisted data entry and image uploads.

  • Marketing Before Go-Live: Maxa populates the moment a listing is entered. Collateral is ready before it hits any MLS.

  • One Place for Everything: Search, listings, CMAs, client collaboration, and market analytics all in a single platform.

For the company

  • Own Your Data: Every listing flows through Perchwell first, giving Weichert a clean, structured data layer across all markets.

  • Company-Wide Analytics: Production, market share, and performance data across all MLSs in one place, without manual aggregation.

  • Consistent Agent Experience: Every Weichert agent in every market uses the same interface. Training gets simpler. Support gets cheaper.

  • First Mover Advantage: First major Northeast brokerage to solve the multi-MLS problem. A real recruiting and retention story for top producers.

Rollout

How we onboard Weichert.

A change like this is a partnership. Here is how we carry the weight with you. These are the real resources we have built for partners, live right now, so you can see exactly how we support you through a transition.

On-site, three weeks, twenty-seven sessions. White-glove training for the whole team, then role-based sessions for search, dashboards, reports, and admins. Training is built around your team — we train the trainers and stand up a Power User program so agents always have a peer to ask.

First cohort welcomed to Perchwell
First cohort welcomed to Perchwell
Butler & Co. Real Estate — first look at Perchwell
Butler & Co. Real Estate — first look at Perchwell
Keller Williams Alabama Gulf Coast — training in progress
Keller Williams Alabama Gulf Coast — training in progress
Bellator Real Estate Eastern Shore — one-on-one training
Bellator Real Estate Eastern Shore — one-on-one training
Cohort 2 underway
Cohort 2 underway
Bellator Real Estate Eastern Shore — full team session
Bellator Real Estate Eastern Shore — full team session
Bellator Real Estate Fairhope — office training
Bellator Real Estate Fairhope — office training
Coldwell Banker Reehl Properties — packed training room
Coldwell Banker Reehl Properties — packed training room
All three cohorts underway
All three cohorts underway
Keller Williams Alabama Gulf Coast — Perchwell open house sign
Keller Williams Alabama Gulf Coast — Perchwell open house sign

Who we are

Built for brokerages from Day One.

Perchwell was founded in 2015 and launched in New York City in 2018. Our first customers were NYC brokerages who needed better tools than what the market offered. We spent six years building directly for brokers and agents as our primary customer. That is still the lens we build from.

“We’ve been using Perchwell since 2018 and it has brought everything together for our brokerage. Our agents rely on it every day. It’s the tool they use to access the latest data, smart analytics, and manage their clients, all in one place. Perchwell has truly changed the way we do business.”

Shaun Osher

Managing Broker, CORE

It's so simple and easy to manage listings from Perchwell. With a large size brokerage, the number of listings we put out every month, Perchwell gives us flexibility to maintain our listings on the go without limiting our capabilities.

Ashley Farrell

Marketing and Listings Coordinator, KW NYC

They are consistently releasing exciting new features, which keep the platform fresh and innovative. Highly recommend!

Juliet Betancourt

Brokerage Admin, CORE